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It is the most satisfying click of the day. But have you ever stopped to think about why those five seconds feel like five hours? Or why the "Skip" button has fundamentally changed how we consume media?

We don't hate the product being advertised. We hate the trap . advertisementskip

So the next time you see that button light up, take a moment to appreciate it. Click it with pride. You have beaten the system for another five seconds. It is the most satisfying click of the day