After 40 years of history, Urano World has been created with the aim of bringing together, under the same name, different companies belonging to Papiro Company, which have evolved and are part of the same ecosystem. With Urano World, we want to simplify communication with our clients and strengthen the relationship with a single global interlocutor operating in Spain, Latin America and the U.S.
Joaquín Sabaté Pérez (CEO)
But there is a shadow to this convenience. Critics call Tuya a "gateway to the gray market." Because the barrier to entry is so low, the market flooded with cheap, often insecure, devices that never receive firmware updates. Furthermore, all that lovely data—when you wake up, when you leave for work, when your kids come home—flows through Tuya’s cloud servers in China and the US. For privacy purists, that is a red flag the size of a bedsheet.
Today, Tuya is quietly pivoting to "Cube Solutions"—managing not just homes, but entire hotels, apartment complexes, and solar farms. Imagine a landlord in Texas using Tuya’s platform to manage 500 smart locks, HVAC units, and leak sensors from a single dashboard. Or a logistics company using Tuya to track the temperature of vaccine fridges in real time. tuya inc
But here is the twist: Tuya is smarter than a light switch. They realized that selling modules for smart bulbs is a low-margin game. The real future is "SaaS" (Software as a Service) for businesses. But there is a shadow to this convenience
In 2021, Tuya went public on the NYSE (ticker: TUYA) with a valuation near $14 billion. Then came the "smart home winter." Supply chain shocks, the US-China tech war, and consumer fatigue hit hard. The stock plummeted. For privacy purists, that is a red flag
Tuya plays a brilliant game of chess. Because Tuya-powered devices speak a common protocol, a single Tuya app can control a lamp from India, a fan from Poland, and a garage door opener from Brazil. More importantly, Tuya bridges the giants. A single Tuya device can simultaneously work with Alexa, Google Assistant, and even IFTTT.
But there is a shadow to this convenience. Critics call Tuya a "gateway to the gray market." Because the barrier to entry is so low, the market flooded with cheap, often insecure, devices that never receive firmware updates. Furthermore, all that lovely data—when you wake up, when you leave for work, when your kids come home—flows through Tuya’s cloud servers in China and the US. For privacy purists, that is a red flag the size of a bedsheet.
Today, Tuya is quietly pivoting to "Cube Solutions"—managing not just homes, but entire hotels, apartment complexes, and solar farms. Imagine a landlord in Texas using Tuya’s platform to manage 500 smart locks, HVAC units, and leak sensors from a single dashboard. Or a logistics company using Tuya to track the temperature of vaccine fridges in real time.
But here is the twist: Tuya is smarter than a light switch. They realized that selling modules for smart bulbs is a low-margin game. The real future is "SaaS" (Software as a Service) for businesses.
In 2021, Tuya went public on the NYSE (ticker: TUYA) with a valuation near $14 billion. Then came the "smart home winter." Supply chain shocks, the US-China tech war, and consumer fatigue hit hard. The stock plummeted.
Tuya plays a brilliant game of chess. Because Tuya-powered devices speak a common protocol, a single Tuya app can control a lamp from India, a fan from Poland, and a garage door opener from Brazil. More importantly, Tuya bridges the giants. A single Tuya device can simultaneously work with Alexa, Google Assistant, and even IFTTT.
