Netflix makes ~$15/month per user. Tubi makes ~$3–5 per user per month in ad revenue. To match Netflix’s profit, Tubi needs 3–5x the users. While user growth is strong, it’s not infinite.
AVOD is growing faster than SVOD (subscription VOD). Ad dollars are shifting from linear TV to streaming. Tubi’s ad load is still relatively light, meaning Fox can gradually increase inventory without churning users. Analysts estimate Tubi generated $1.5–2B in ad revenue in 2024, with high margins once content amortization peaks. Risks & Weaknesses 1. No Direct Ownership of Top-Tier Content Unlike Disney (Marvel, Pixar) or Netflix (originals), Tubi’s library is almost entirely licensed. Studios like Warner Bros. or Lionsgate could pull content or raise prices. Tubi mitigates this via volume and long-term deals, but it’s a perpetual risk. tubi tv stock
Pluto TV (Paramount), Freevee (Amazon), The Roku Channel, and even YouTube’s ad-supported tier are all fighting for the same ad dollars. Differentiation is hard—Tubi’s secret sauce is its quirky, memetic UI and “weird movie” brand, but that can be copied. Netflix makes ~$15/month per user
That said, here’s a , which is essential for anyone considering FOX stock. Deep Review: Tubi TV (as part of Fox Corporation) Thesis in One Line Tubi is the sleeping giant of AVOD (ad-supported video on demand) that Wall Street is still underestimating, acting as Fox’s most valuable long-term growth engine in the streaming wars—without the debt burden of Disney or Netflix. What Tubi Gets Right (Strengths) 1. Massive, Engaged User Base As of 2025, Tubi consistently reports over 80 million monthly active users and billions of streaming hours annually. It’s frequently #1 or #2 in total watch time among free streamers (rivaling Pluto TV and Amazon Freevee). Unlike niche platforms, Tubi’s audience is broad, diverse, and highly engaged—often watching for 2+ hours per session. While user growth is strong, it’s not infinite