Founded in 1967 in St. Paul, Minnesota, Slumberland began as a single store selling traditional home furnishings. For decades, it was unassuming—a reliable place to buy a box spring or a bedroom set. But over the last ten years, the company underwent a quiet revolution. It stopped selling furniture and started selling .
Today, the company's slogan— "We Live to Help You Sleep" —is no longer just a tagline. It is a mission statement for the exhausted masses. In the end, Slumberland Inc. isn’t selling springs and foam. It’s selling the only thing we can’t buy more of: a good night. slumberland inc
Slumberland Inc. has also become a marketing powerhouse. Their viral campaign, "The Third Place is the First Place," argued that your bed is more important than your office or your living room. They sponsored sleep retreats in Minnesota’s Northwoods, where CEOs pay $5,000 to learn how to nap. Founded in 1967 in St
Perhaps their most disruptive move has been the launch of Slumberland Horizons —a subscription model for sleep. For a monthly fee, customers can upgrade their mattress every 18 months. When a mattress begins to sag or accumulate allergens, Slumberland picks up the old one, sanitizes it for donation to homeless shelters, and drops off a new model. This circular economy has made them a darling of sustainability reports while locking in lifetime customer loyalty. But over the last ten years, the company
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