To browse with Simats is to admit that the algorithm knows you better than you know yourself. You type "weather." It shows you the barometric pressure from the day you got married. You type "news." It shows you a headline from the day your father died, then asks: "Are you ready to see today?"
And that is the horror of the Simats Browser: it never forgets a single thing you never meant to search for. End of piece.
Most people aren't.