“Call Elina,” he said. “Tell her Marko sent you.”

The cold fluorescent lights of the Helsinki startup hub hummed a low, anxious tune. In a glass-walled meeting room, Julia, the CEO of a mid-sized logistics company, was staring at a spreadsheet that looked less like a financial report and more like a death sentence. Deliveries were down 30%. Morale was worse. Her head of IT had just quit, muttering something about “legacy systems and impossible expectations.”

“Your technology is fine,” Elina said. “Your people are excellent. But your process is a lie you tell yourselves every morning.”

She pointed to a tiny red node in the diagram. “Every Tuesday at 2 AM, the inventory sync runs. It takes 47 minutes. During that window, your customer service team manually types orders into a backup spreadsheet. They make, on average, four typos per hour. Those typos become wrong deliveries. Those wrong deliveries become your 30% drop in repeat customers.”

Silence.