But here is the truth about the "Crack":
If your marketing mix breaks under an emergency, it wasn't a mix; it was a house of cards. mixemergency crack
We call it the "hotfix." The stakeholders call it a "solution." But deep down, you know it’s just a crack. But here is the truth about the "Crack":
Suddenly, you see a crack running through your entire plan. it wasn't a mix
Then comes the "MixEmergency" – a sudden market shift, a lost client, or a supply chain snap.