Houzz Clone -

Marcus canceled the contract. He paid Leo 70% of the fee—$12,600—and walked away.

This was the death spiral. Houzz let homeowners find contractors and see reviews. Apex had a list of 350 local pros—plumbers, electricians, painters. Most hadn't updated their profile since 2019. Leo built a simple directory: name, phone, star rating. But Marcus insisted on a "verification badge" (a little green checkmark) for pros who paid a $99 monthly fee. houzz clone

Marcus’s reply was instant: "No. We need the 'Ideabooks.' My wife spends three hours a night on them. That's where the money is." Marcus canceled the contract