Known for her contrarian, almost surgical approach to competitive dynamics, Strong recently reignited a heated debate with her deep dive into a concept she calls

At first glance, the term sounds negative. We usually want to clear traffic, not jam it. But if you read Strong’s original analysis (and the subsequent case studies), you realize she is not talking about sabotage. She is talking about

If you have spent any time in the trenches of digital strategy, you have probably heard the name .

The Delilah Strong Paradox: Why "Traffic Jamming" Beats the Sprint Every Time

How strategic resistance creates long-term authority in a noisy digital world.

But empty highways lead to empty towns. Congestion leads to commerce.