4k Uhd Broadcast Cameras Introduction Date | Canon Uhdgc 2/3-inch Portable Zoom Lenses

August 27, 2015 (Public announcement by Canon U.S.A. and Canon Inc.)

"It's not just about pixel count," said Larry Thorpe, then National Marketing Director for Canon's Broadcast & Communications division, at the launch press event. "A 4K camera without a 4K lens is a sports car on flat tires. The UHDgc series ensures that every photon that hits the sensor is worthy of the UHD transmission path." August 27, 2015 (Public announcement by Canon U

The August 2015 announcement sent immediate ripples through the broadcast community. Major rental houses like Bexel and VER placed pre-orders within days. Early adopters included network sports broadcasters preparing for the 2016 Rio Olympics—the first Summer Games to be produced extensively in 4K. " said Larry Thorpe