| Tool | Free Capabilities | |------|-------------------| | | Website traffic estimates, top referring sources, audience interests | | Ahrefs Webmaster Tools | Backlinks, top pages, keywords (verify site ownership) | | Facebook Ad Library | See all active ads from any brand on Meta platforms | | Google Ad Transparency Center | View competitor’s Google ads | | BuiltWith | Technology stack used by competitors (basic free lookups) |
| Tool | Free Tier | |------|------------| | | Unlimited data, custom reports, real-time tracking | | Microsoft Clarity | Heatmaps, session recordings, funnels (unlimited) | | Hotjar | Limited: 35 daily sessions, 1 heatmap, 3 recordings/day | | Plerdy | 1,000 pageviews/month for heatmaps & popup analytics |
Install Clarity on your site. Review 5 session recordings. best marketing research software free
Set up Google Alerts for your brand, competitors, and industry terms. Use Social Searcher to gauge sentiment. 4. Competitor & Market Analysis Best for: Understanding competitor traffic, ads, and positioning.
| Tool | Free Features | |------|----------------| | | Search volume, competition, bid estimates (requires Google Ads account) | | AnswerThePublic | 3 free searches/day; shows questions people ask | | Ubersuggest | Limited keyword ideas + search volume (3–5 free reports/day) | | Google Trends | Compare search interest over time, by region or category | | AlsoAsked.com | 2 free searches/week; visualizes related questions | | Tool | Free Capabilities | |------|-------------------| |
Build a Looker Studio dashboard connecting GA4 + survey results. Want a template for the Google Sheets + Looker Studio market research dashboard? Just ask.
| Tool | Free Tier Limits | Best For | |------|----------------|----------| | | Unlimited surveys, responses, questions | Basic questionnaires, NPS, feedback forms | | Typeform | 10 questions, 100 responses/month | Engaging, interactive surveys | | SurveyMonkey | 10 questions, 100 responses/survey | Standard market research surveys | | Tally | Unlimited everything (no response limits) | Simple, clean surveys with logic jumps | Use Social Searcher to gauge sentiment
Use Google Forms + Google Sheets for real-time data analysis. Add conditional logic in Tally or Typeform for better segmentation. 2. SEO & Keyword Research Best for: Understanding what people search for (demand analysis).