Backroom Casting Vk Hot! 🔥

Prepared — 13 April 2026 1. Executive Summary The “Backroom” casting drive was launched on VKontakte (VK) to recruit talent for the upcoming indie horror‑thriller series “Backroom” (working title). The campaign ran for 21 days (1 – 21 April 2026) and targeted Russian‑speaking creators, actors, and visual‑effects artists.

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88). backroom casting vk

| Metric | Result | Interpretation | |--------|--------|----------------| | | 4.2 M unique users | Strong exposure for a niche horror project. | | Engagement Rate | 3.9 % (likes + comments + shares) | Above VK’s average (≈2.3 %) for casting posts. | | Applications Received | 1 842 submissions | High interest; 68 % of applicants met baseline criteria. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2.90) | Very efficient compared with industry benchmarks (≈ ₽ 450). | | Conversion to Auditions | 312 (17 % of qualified leads) | Good funnel performance; room for higher conversion with follow‑up. | | Audience Demographics | 62 % M, 38 % F; 18‑34 yr: 71 % | Core demographic aligns with the series’ target viewers. | Prepared — 13 April 2026 1