Don’t ignore the brand because it’s not “Sony” or “LG.” Read the Hisense U8 Owners Thread on AV Magazine—those users have done calibration settings that turn this panel into a reference-quality display.
For the gamers in the sub: Hisense is now a top-tier recommendation for Xbox Series X/PS5. They support 144Hz , FreeSync Premium Pro , and low input lag (~10ms). For the price of a 55" LG C3, you can get a 75" Hisense U7K. avmagazine hisense
Let’s be honest—AV Magazine veterans are critical (rightfully so). Hisense sometimes suffers from QA consistency (DSE or dirty screen effect). However, posts from late 2024 suggest the newer batches have tightened up significantly. Pro tip from the forums: Buy from a retailer with a good return policy (Best Buy, Costco), and you’ll be fine. Don’t ignore the brand because it’s not “Sony”
Best Picture Quality for the Money: Hisense U8/U8N Best Bright Room TV: Hisense U7 (Tie with TCL) Best Budget 120Hz Panel: Hisense A6/A7 For the price of a 55" LG C3, you can get a 75" Hisense U7K