Rajiv realized something powerful:
Instead of refusing old TVs, he posted a sign: "No TV is too old. If we can't fix it, we'll recycle it for free." People brought in 15-year-old CRTs. He couldn't always fix them, but he earned their trust. And when they finally decided to buy a new TV, they didn't go to Amazon. They came back to Rajiv. apne tv biz
When an elderly couple came in, confused by the "Smart TV" jargon, Rajiv didn't just hand them a remote. He went to their home that evening. He connected the TV to their Wi-Fi, showed them how to say "YouTube" into the voice remote, and set the font size to large. He became the "TV Guru." Rajiv realized something powerful: Instead of refusing old
So, Rajiv didn't try to compete with Amazon's prices. Instead, he transformed the apne TV biz into something the giants couldn't touch. And when they finally decided to buy a
Customers walked in, stared at the 4K QLED screens, then pulled out their phones. "Bhaiya, Amazon pe yeh 5,000 rupaye sasta hai," they would say, before leaving. The big brands had stopped sending spare parts for older models. The younger generation wanted "smart" features, not just a good picture tube.
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Thierry (BOD1)
