She wants to heal your gut, hack your productivity, and sell you a $90 candle. And honestly? You’ll thank her for it. By Sloane Vanderbilt | Photography by Helena Graves | Strange Magic Magazine
“I used to think noise was power,” she says, crossing legs that haven’t seen a razor or a free minute in a decade. She is wearing a beige linen muumuu that retails for $1,200 on her website, AllisonMutha.co . “Now I know that silence is the only currency that matters. That, and Substack referrals.” allison mutha magazine article
“I realized that vulnerability is just strategy with better lighting,” she admits, then catches herself. “Wait, don’t print that. Print that I said ‘vulnerability is the ultimate armor.’ That sounds better.” She wants to heal your gut, hack your
She looks at it. She looks at me.
In it, she is crying. Not ugly crying. Curated crying. A single tear rolls down her cheek as she stares into the camera. The caption reads: “Does anyone else feel like they’re failing at rest?” By Sloane Vanderbilt | Photography by Helena Graves
She glances at it. “See? Even my boundaries have boundaries.”
Her detractors point out the hypocrisy. The $90 candle ( Mutha’s Grief ). The $500 “accountability pods.” The fact that she preaches “slow living” while releasing a new merch drop every six weeks.