Don’t correct it. Double the letter that matters. Call it Addiis . What does “Addiis” mean to you? Drop a comment — misspellings welcome.

Addiis is one of them.

Because Addis (from አዲስ äddis ) means “new” in Amharic. And Addis Ababa — new flower — is the beating heart of Africa.

Maybe it’s a business name. A creative project. A way of speaking your parents’ language with an accent.

At first glance, it looks like a typo — a double “i” where a single should be. But linger for a second, and it starts to feel intentional. Musical. Almost Ethiopian in its cadence.

There are some words that stop you mid-scroll.

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Addiis May 2026

Don’t correct it. Double the letter that matters. Call it Addiis . What does “Addiis” mean to you? Drop a comment — misspellings welcome.

Addiis is one of them.

Because Addis (from አዲስ äddis ) means “new” in Amharic. And Addis Ababa — new flower — is the beating heart of Africa. addiis

Maybe it’s a business name. A creative project. A way of speaking your parents’ language with an accent. Don’t correct it

At first glance, it looks like a typo — a double “i” where a single should be. But linger for a second, and it starts to feel intentional. Musical. Almost Ethiopian in its cadence. addiis

There are some words that stop you mid-scroll.

Embracing Natural Wisdom in a Volatile World

February 5, 2015

The transformational times in our midst demand that organisations redesign for resilience in order to flourish in the volatile times ahead. The most important challenge facing leaders, strategists and operational managers is a shift in logic from the out-dated mind-set of command-and-control thinking to a logic inspired by and in harmony with nature that allows…